Digital Marketing Tips
For the majority of people, the internet is a one-stop shop for all their consumer needs, informational browsing and – obviously – for the use of social media. In fact, in 2019, internet users were recorded to spend an average of 2 hours and 22 minutes on social networking platforms per day.
So, it’s fair to say that the online world commands a significant portion of the public’s attention span each day and, as such, the world wide web has become the most attractive marketing platform for businesses, as gatekeeper to a pool of billions of potential consumers.
Especially in 2020, as the pandemic forced our social and professional lives online – in order to prevent the spread of the corona virus – the internet has become an even more vital part of our everyday lives, and the number of hours spent on the internet during this time has skyrocketed, and the number of internet users has increased, too.
So, what do you need to do to make the most of digital marketing, to make your business grow in 2020?
Harness the power of SEO
Search Engine Optimization is the bread and butter of the digital marketing world, and there’s no chance that you haven’t heard of it by now. However, it’s such an important part of your marketing strategy that it would be a crime not to touch on it.
On-page keyword SEO
Research your keywords before writing any piece of content – whether that’s a blog post, content for your website, or anything else.
More than their popularity – especially if you’re a smaller, newer business – you should look for keywords which are underrepresented in your niche, so that your site isn’t lost in the sea of other results of more established businesses.
Off-page SEO is what you receive when your business – or a piece of content that your business has produced – is referenced and linked by another party’s content.
So, if your content is referenced by a publication – or in content belonging to another business – then it can help you to rank more highly in a search engine’s results page.
Technical SEO is invisible to the naked eye, and applies mainly to your business’ web page.
The aim of executing technical SEO is so that the data behind your webpage can be easily interpreted by the search engine, as well as appealing to it in a number of specific ways.
There are many methods to make your technical SEO appealing to Google and other search engines, including making your website mobile friendly – since, more than ever, people are making purchases from mobile devices.
Moreover, you can implement structured data mark-up, increase your page loading speed and countless other things. You can read more about that here: Reliable Soft Technical SEO.
Don’t shy away from content marketing
Content marketing is one of the most important tools in your digital marketing arsenal, and any business can benefit from the numerous content marketing routes available to take.
Build a blog
When consumers are looking for an answer to a question, a solution to a problem, or looking for product recommendations, one of the first places they’ll opt to visit is a blog.
By providing content that has value to these internet-roaming consumers, you help to instill credibility and trust in your brand image, and your business will be remembered for future patronage.
Or, visitors of your blog may click through to your site to find out more, resulting in higher organic traffic for your webpage, and potentially higher sales.
Consider video marketing
Compared to static photo ads – which typically receive a click rate of 3 or 4 percent – video ads receive a click rate of more than double that. Plus, you can squeeze more information about your brand, product or service into a video ad, which is helpful for customers to decide whether they want to purchase from your business.
The usefulness of video marketing doesn’t end there, however. More than improving the click-through rate of ads, businesses can produce video content for YouTube, like they would a blog, for those who prefer to watch rather than read, providing access to a different demographic.
Use social media to hone in on your target market
As mentioned before, internet users spend – on average – around 2 hours and 22 minutes a day on social media, and social media platforms are the most frequented sites on the internet. As such, you’d be a fool not to jump on the opportunity to make use of such a large potential market.
When it comes to prioritizing your social media efforts, you should take a look at the demographic that each platform is most popular with, and compare that with the demographic of your target market.
For example, Facebook is the most popular social media platform with the highest number of users, but only 20% of those users are between the ages of 18 and 24. So, if your target market is young adults, then you might be better off on Instagram, since 31% of their users are within that age range.
Re-jig your email marketing efforts
An effective method of marketing – though seldom done right – is by sending out email campaigns.
While sending out a bulk email to everyone on your mailing list is unlikely to achieve the results you want, personalizing email campaigns to each consumer ensures that they’re receiving information, promotions and offers on services and products that they’re actually interested in. The emails that you send out can be tailored to their interests, based on their previous buying and searching habits.
Moreover, you could consider adding a pop-up to your webpage that invites visitors on your website to join your mailing list, providing the option to let them specify their interests further. Or, you could offer a discount for people who choose to sign up for your mailing list, so that you can expand this list – and your pool of potential customers – as well as to incite them into their first purchase.
So, if you want to boost your business in 2020, and make the most of your digital marketing budget, be sure to optimize these four aspects of your digital marketing strategy, and watch your traffic, sales and profit grow.
Article written by: Catherin Brooks